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The Indian media story is at an inflection point. As the industry data points out, the rapid growth in the industry for general interest readership has been rapidly replaced with niche and personal growth focused readership.
Additionally, the existing sales channels i.e. newsstands and book stores are severely challenged for space, making the entry of new and upcoming publishers much more expensive and difficult. With intra-city parking and commute making the news stand browsing behaviour a thing of the past, we believe the case for our site as the single ‘one- stop’ mall for magazines, an option which will attract numerous users.
The challenges faced by media publishing businesses are many, addressing the subscription and distribution challenges via magazinemall.in, primarily:
High cost of rack space and unpredictable order/returns in news stand retail
“Window shopping” attitude and lack of committed readers
All advertising mediums have a huge upfront cost and hard to quantify results
High cost of building a brand and reaching their target customer base
High fixed costs and unused capacity issues
Unreliability of low – cost distribution channels
Ecommerce in India also has several challenges which buyers face, primarily:
Cannot bargain/Negotiate
Lack of trust and online transactions/credit cards usage
Consumers prefer the “offline experience”: The need to touch and feel the product and/or experience
Customer service issues
Lack of “great deals” online; most deals can be got offline
Magazinemall.in is focused on easing the above two challenges and targeting Indian urban consumers with a focus on:
One stop online sampling and ordering system
Interest in the upper and upwardly mobile consumer to discover quality reading material
The group behaviour of the Indian consumer
The deal/bargain mentality which is a basic DNA of all Indians
Enabling the offline experience via home delivery of ‘all your reading in a box’.
www.magazinemall.in
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